Getting deals done is important for commercial real estate investors, but what is even more important is finding the clients who are willing to spend money on the big-ticket properties that you are looking to sell. Building a strong clientele who can afford to buy properties can take time, but it pays huge dividends for you as a real estate agent.
The following are some steps to take to start building your clientele and to help you keep them in the years to come:
Post Your Profile on Different Commercial Databases:
Posting your profile on different sites like the Certified Commercial Investment Member (CCIM) and other listing services like LoopNet helps potential clients see your profile and the credentials that you have in the real estate industry. This will help you gain exposure to millions of clients within your specific industry.
Make the Most of Your Firm’s Marketing Materials:
You have promoters and staffers within your company that can help you with your promotional and marketing needs. Talking to your firm’s staff about your options can help you determine which tools to use, such as a website to help your customers connect to your business.
Create Yourself a Website:
You need to determine how you will establish an online presence, and a vital part of that is creating your own website. You need to have a place where customers can find you on the internet and contact you when it’s convenient for them. If you’re not easy to contact, they will contact another business instead.
Participate in Social Networking:
While social media can have a bad rap, using social media the proper way can help you gain new audiences and have your products seen by potential consumers and customers. Sites like Facebook offer business pages to help you tailor your posts so that the people who are likely to use your products, goods, or services are likely to see the ads.
Make Yourself an Authority in the Industry:
Share pertinent news, information, and other tidbits that will interest your customers. Include your contact information if customers are after more information. Establish yourself as someone who knows what you are doing and what you want from your business.
Ask Someone Successful to Mentor You:
Ask someone who is successful if they can mentor you as you build your business and grow in your new business. You can learn new things and try things that you can use to help your business grow and flourish. If you see someone as successful as they are doing it, then you can do it too.
Seek Out Clients:
Respond to people’s inquiries, answer requests, and be helpful as you can in your quest to gain new clients. The more clients you can gain, the better off your business will be.
Be Prepared for Longer Closing Cycles:
There are many times closing on a property can take weeks or even a couple of months in the commercial real estate world. Be patient for deals to work out. They can take a substantial amount of time.
These are a few great tips to help you get your real estate business up and off the ground. Establishing yourself as an authority and finding your clients takes time, but it can be a lucrative business to be involved in. Your patients will pay off.
For more information on helping your business get off the ground, please feel free to contact us. We are here to help!